The boom is being driven by more than novelty, with Western sanctions and the withdrawal of many European suppliers pushing Russia to redirect trade towards Asian markets.
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From Japanese ramen to Thai sauces: Russia’s appetite for Asian food grows amid sanctions, pop culture
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Russia's demand for Asian food is increasing due to Western sanctions and the withdrawal of European suppliers, driving the country to redirect trade towards Asian markets. This shift is also influenced by the growing popularity of Asian culture in Russia. The boom in Asian food consumption is not just driven by novelty, but by the country's need to adapt to new trade relationships.