REPORTAGE - Née dans une laiterie bordelaise au XIXe siècle, l’entreprise familiale a connu l’essor de la grande distribution et résisté à la pression des géants de l’agroalimentaire sans jamais perdre son identité.
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LOWLe FigaroUnverifiedNo Trust Score IssuedUnpublished
The Irreducible Gaul of Chocolate Milk
francecacolacchocolate-milkfood-industry
Cacolac, a French company that produces chocolate milk, has been able to resist competition from large soda companies for 70 years. The family-owned business was founded in a dairy in Bordeaux in the 19th century and has managed to maintain its identity despite the rise of big-box stores and pressure from large food companies.